One might think a teaser is simple. It isn’t. Even a single image becomes its own project.
I spent hours trying to capture the mood and atmosphere of what I’m building without giving anything away. That meant I couldn’t use any shot that showed the room or the things in it. Eventually I landed on the window, and the eeriness of the unknown.
A short line had to carry the rest. After sitting with a few versions I locked this one:
The lie you keep telling yourself.
There is nothing out there…
It spoke to me because it’s true. When we’re home, it’s dark, and we hear a noise outside, this is exactly what we tell ourselves. It’s what we tell our kids when they hear something outside the window and get scared. Most of us know that sentence.
But what if there is something out there…